专利内容由知识产权出版社提供
专利名称：INTEGRATED AND COMPREHENSIVE
ADVERTISING CAMPAIGN VISUALIZATION
发明人：Stuart Ogawa申请号：US13092267申请日：20110422
公开号：US20120271709A1公开日：20121025
专利附图：
摘要：Techniques are provided for integrated and comprehensive advertisingcampaign management and optimization. Techniques are provided in which advertisers,including large-budget advertisers such as Chief Marketing Officers, can easily, efficiently
and optimally define, manage and implement advertising budgets and campaigns, fromhigh to granular levels, across a variety of online and offline channels. Techniques areprovided, for example, in which a visualization tool is provided to advertisers, throughwhich visualization displays can be caused to be generated, which displays provide visualanalytics that can be used in assessing aspects of performance of an advertisingcampaign.
申请人：Stuart Ogawa
地址：San Diego CA US
国籍：US
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