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专利名称：INTEGRATED AND COMPREHENSIVE
ADVERTISING CAMPAIGN MANAGEMENTAND OPTIMIZATION
发明人：Stuart Ogawa申请号：US12969928申请日：20101216
公开号：US20120158485A1公开日：20120621
专利附图：
摘要：Techniques are provided for integrated and comprehensive advertisingcampaign management and optimization. Techniques are provided in which advertisers,
including large-budget advertisers such as Chief Marketing Officers, can easily, efficientlyand optimally define, manage and implement advertising budgets and campaigns, fromhigh to granular levels, across a variety of online and offline channels. Such channels caninclude Web, mobile, social networking, etc., as well as traditional advertising channelssuch as TV, radio, etc. Techniques are provided, for example, in which advertisers, with asingle click or selection, can cause implementation of a customized, optimized andcomprehensive online and offline advertising campaign.
申请人：Stuart Ogawa
地址：San Diego CA US
国籍：US
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