This assessment covers all the Outcomes of Business Culture and Strategy. It is based on
the case study of J D Wetherspoon plc.
Write a report on 'Strategy and Culture in J D Wetherspoon'. Overall, your report should be about 2,000 - 2,500 words long: It should be set out in four sections as indicated below and should provide an answer to the 17 questions within these sections. On average, each response to a question should be about 120 - 150 words in length. It is more likely that some answers will be longer than this while others will be shorter.
In some cases it is possible, to make use of diagrams or tables in your answer. You do not need to do this if you do not feel it is required. If you do make use of a diagram or a table, they will not be part of the word count. However, a diagram or table on its own is not likely to be enough to provide a full answer. If you do use a diagram or table, you will probably need to provide some accompanying explanation or discussion.
这个评估结果涵盖所有的企业文化和策略。它是基于
个案研究,Wetherspoon plc。D .
写报告策略与文化的Wetherspoon . D”。总的来说,你的报告应该是约2000 - 2500字长应该是在四节依照以下所述,同时应该提供的17个问题的答案在这些部分。平均每个
回答记者提问时应该会在大约120 - 150字的短文的长度。更加可能的是,一些的答案将超过此还有一部分是短。
在某些情况下,是可能的,利用图表或表在你的回答。你不需要这样做,如果你不觉得这是必需的。如果你也可以使用图还是桌子,他们就不会有一部份的词都要有价值。然而,一个图表或桌子上靠它自己不可能足以提供一个完整的答案。如果你确实要使用图或桌子上,你也许会需要提供一些伴随解释与讨论。
Section 1: External environment
In this section you should analyse the changes in the external environment which J D
Wetherspoon has faced since it was founded in 1979. To do this you should:
(a) Give examples of social; technological, economic, political and legal factors which have affected the way it has behaved.
(b) Using a SWOT analysis, explain the relationship between J D Wetherspoon and the environment it is facing during the early years of the 21'~ century.
(c) Prepare a set of guidelines that the management of J D Wetherspoon could use on how to conduct a SWOT analysis such as one you have just undertaken.
第一条:外部环境,
在这部分你应该分析外部环境的变化,J D
因为它所面临的Wetherspoon成立于1979年。要做到这一点你要:
(a)举例社会;技术、经济、政治、法律的制约影响了它有听话了。
(b)使用SWOT分析,解释[J]. Wetherspoon D之间的关系和环境面临着在早期的“~ 21世纪。
(三)准备一套规范的管理Wetherspoon可以使用D .如何进行SWOT分析,就像一个人你刚才进行。
Section 2: Organisational culture
In this section, you should consider the relationship between organizational culture and. organisational behavior. To do this you should:
(a) Explain the organisation culture ill J D Wetherspoon ill terms of 'shared values' and 'taken for granted assumptions' in an organisation. You should illustrate your explanation with ONE example of each element from the case study. For each example, you should say why it illustrates this aspect of 0r_ganisation~~e.
(b) Explain the type of culture that J D Wetherspoon has, using a recognised
model of organisational culture. Give examples to justify why you have chosen this type of culture.
(c) Using the type of culture you identified in part 2 (b) above, what is the relationship between organisational culture and organisational behavior in J D Wetherspoon?
(d) To what extent would the management approach in J D Wetherspoon be different if the company had adopted a different culture? Again, make use of the same model that you used in part 2 (b) above.
第二条企业文化
在本节中,你应该考虑组织文化之间的关系and.组织行为。要做到这一点你要:
(a)解释该组织文化Wetherspoon病病J D的条款共同价值观”和“理所当然地认为,组织的假设。你应该说明你的解释,每个元素的一个例子从案例研究。为每个例子,你应该说为什么它描绘了这方面的0r_ganisation ~ ~ e。
(b)解释这个类型的文化,Wetherspoon . D模型使用一个公认组织文化。举例说明你为什么选择了这个类型的文化。
(三)使用类型的文化在确定的第二部分(b)以上,有什么关系行为与组织企业文化. D Wetherspoon吗?
(d)机构管理办法程度如何Wetherspoon . d不同如果公司采取了不同的文化吗?同样,要使用相同的模式,于第二部分(b)以上。
Section 3: Business strategy
In this section, you should evaluate the business strategies which J D Wetherspoon adopted during the period covered by the case study. You are expected to relate these to other possible strategies which could be available to an organisation like J D Wetherspoon and, in addition, identify issues of choosing and managing a strategy within an organisation.
(a) Briefly explain four possible strategies which organisations may adopt. In each case, indicate the business environment which would be appropriate for the strategy concerned.
(b) Which strategy did J D Wetherspoon follow during the 1980s and 1990s? Justify your decision and identify four benefits that J D Wetherspoon gained from this strategy.
(c) J D Wetherspoon has followed a different strategy since the start of the 21st century from the one that it adopted during the 1980s and 1990s. Compare the two different strategies in terms of influence that each has had on the behavior of the organisation
(d) Assess the factors that J D Wetherspoon has had to consider before
changing its business strategy.
(e) Explain how the experience of J D Wetherspoon illustrates the connection between the terms 'business strategy' and 'strategic choice'.
(f) Describe the key issues that J D Wetherspoon has had to take account of ill order to manage its business strategy.
商业战略第三节:
在本节中,你要评估业务策略,J D过程中采用Wetherspoon涵盖期间的案例研究。你应该把这些其他可能的策略,一个组织可以喜欢克D Wetherspoon,除此之外,识别出问题的选择和管理策略在一个组织。
(a)简要说明四种可能的策略,以组织可以采用。在每种情况下,注明的商业环境的策略是合适的关注。
(b)的策略并J D Wetherspoon跟上世纪80和90年代期间吗?证明你的决定,列出你认为4[J]. Wetherspoon利益取得D这个策略。
(三)J D Wetherspoon走过一个不同的策略的开始以来,从21世纪它采用了上世纪80和90年代期间。比较两种不同的策略,每个人都已影响力方面,对行为的组织
(d)评价[J]. Wetherspoon因素已经d之前就要考虑改变其商业策略。
(e)解释的经验,阐述了Wetherspoon . D条款之间连接的商业战略”和“战略选
择”。
(f)[J].关键问题描述了Wetherspoon D考虑要管理好了其商业策略。
Section 4: Change
This section deals with change. You should begin by reviewing changes in strategy and factors that may cause change and then move on to consider how
management can cope with change.
(a). With reference to 'forces for change', explain why the strategy of J D. Wetherspoon changed over time.
(b) Choose ONE of the following: stakeholder power; business goals; organisation on culture; business ethics; social responsibility. Explain how the factor you have chosen could lead to change in J D Wetherspoon.
(c) Explain the role that the management of J D Wetherspoon could play in dealing with the changes that have occurred during the period since the year 2000.
(d) What advice would you give to the managemen, t of J D Wetherspoon to help them analyse a change situation and to overcome any resistance to change?
第四节改变。
这部分内容主要以改变。你应该先回顾的方法改变和因素可能导致变化,然后去考虑如
何应对变化的管理。
(a)。参照的变革力量”,解释了为何[J]. Wetherspoon战略(随时间如何变化。
(b)选择下列的:利益相关者的力量;商业目标;组织文化、商业道德;社会责任。解释你所选择的因素可能会导致改变Wetherspoon . D。
(c)解释管理中的作用[J]. Wetherspoon D处理能够在比赛期间所发生的变化是2000年以来的时期。
(d),你有什么建议给管理,并对J d Wetherspoon来帮助他们分析变化情况并克服任何抵抗力改变?
